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Business Management

How to Get the Media Hooked On Your Company…

We all know that having a solid marketing plan is critical to successfully launching whatever you’re promoting – whether a book, product, or your own personal brand. And, in my experience, the best marketing plans take a blended approach with multiple components. In many cases, although not all, the media ...

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8 Steps to Finding the Right Franchise…

The following excerpt is from Rick Grossman’s book Franchise Bible. Buy it now from Amazon | Barnes & Noble In order to find the franchise that will be a good fit for you, you should pursue a more established course of action often called the discovery process. Outlined below is the eight-step process used ...

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How to Change Careers in 2017…

Seth M. Siegel started his career as a copywriter. He then became a lawyer before taking on an executive marketing role. This Broadway producer, mobile entertainment executive, best-selling author and businessman has held seven job titles in seven different industries. While some may look at Siegel’s “hopscotch career” as a negative, ...

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The Basics of Borrowing From Friends and Family…

Reader Resource Get the working capital your business needs–learn more about Entrepreneur Lending, powered by CAN Capital » The following excerpt is from the staff of Entrepreneur Media’s book Finance Your Business. Buy it now from Amazon | Barnes & Noble | iTunes Borrowing from friends and family makes sense. People with whom you have close ...

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