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New Markets

3 Tips For Researching Your Rivals…

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This story appears in the November 2016 issue of Entrepreneur. Subscribe » Q: What are the best ways to research the competition? A: When it’s time to size up your opposition, consultant and author Becky Sheetz invokes the wisdom of ancient Chinese military strategist Sun Tzu: Know your enemy, and ...

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Opening a Second Location? Here's What to Keep in Mind….

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Business is booming, so you figure it’s time to take things to the next level: opening up a second location. Related: Have These 3 Essentials in Place Before Opening a Second Location Although that might seem simple, expanding your business takes a lot of forethought and preparation. In many ways, it’s ...

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Creating Good Content Is Your Best Business Strategy…

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Business owners have been too eager to skimp on good content for their websites. A website is a store front. Treating it like it it’s something less worthy of investment cuts into your ability to succeed. Thanks to search ranking algorithms that have rewarded links more than website and content ...

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3 Insights to Identify a Multi-Billion Market Opportunity…

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Everybody’s been raving about Dollar Shave Club’s $1 billion July sell to CPG behemoth Unilever. And for good reason. It’s a great market case-study. Scrappy ecommerce firm goes after a large traditional market with high margins, shaving razors and exits with a smash. Dollar Shave Club’s roaring success begs the question — how ...

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3 Criteria to Fulfill With Your Next Sponsorship Opportunity…

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This summer’s political conventions were breeding grounds for controversy. Starting last spring, with Donald Trump poised to take the Republican Party nomination, activists began pressuring companies to boycott the Republican National Convention. As a result, companies that have long sponsored both parties’ conventions scaled back their sponsorships significantly. Coca-Cola, which in 2012 shelled out $660,000 to ...

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